I am not really into statistics but other people are … and I also don’t carry much merit with customers when it comes to business advice … so they don’t always believe me when I say that a business website with a few static pages is dead in the water – it has to have dynamic content – better known as blogging.
Today I came across this post: Checklist: How to Start a Business Blog, which supposedly comes from a source with more merit then me – so I am calling on it to re-iterate my point:
Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog.
The fact is that web sites with a blog received 55% more visitors, 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Can you really afford to miss this opportunity?
The articles brings up another interesting point … my one comment on it would be that you shouldn’t do everything at once. Building a website nurtured by content that can grow into a community that nurtures your business is a gradual and organic process. It won’t happen over-night, it will most likely take somewhere between many months and a few years. It is a long-distance race not a sprint – and you need to pace yourself, placing one foot in front of the other. The list of ideas in the article can be visited and used over time rather then all at once.