If you are running a business then you are probably busy – very busy. If you’ve added to your business a new website with a blog then you probably don’t have much time (because you are busy) or motivation (because you don’t yet see how your business can benefit from blogging) to write. What to do? I recall an excellent indirect teaching on this from a lesson with my Yoga teacher.
My teacher sometimes chooses a student to demonstrate something about the teachings of the lesson. For a demonstrating student this is usually a welcome opportunity to receive personal attention and teaching from our teacher. This is exactly what happened on this occassion – when the demonstration was over my teacher made a few suggestions to the student regarding his personal practice. The suggestions included adding an evening practice, to which the student replied that he needed to “find time” for an additional practice. My teacher replied saying that one can never find time, one has to make time.
I believe that teaching holds true for anything we want to do in life. There never seems to be time. We have to make time for the things we want to do. Usually that means having to give up something to make time for something new.
If you’ve invested in a website with a blog you HAVE to MAKE time for it. In the first days and weeks you will also be forming habits – and habits are hard to change then they are to create. If you fall into a habit of putting off writing for when “you have time” – you will have two obstacles to overcome – the writing itself and the habit of putting it off – it’s a loop that can weigh you down.
Without dynamic content your website is obsolete and can work against you. When you’re not writing, writing seems like a difficult task. Choose a super-easy pace of writing – like once a week. MAKE TIME to write a small post (if it helps you choose a specific day and time to do your writing) – two or three paragraphs with maybe one image will do the trick.
Form a writing habit that will support you and your business. It’s not as difficult as it seems and in the mid-to-long term it will be more valuable then many of the endless day-to-day tasks of running your business that are keeping you from it.
Make Time for Writing
If you are running a business then you are probably busy – very busy. If you’ve added to your business a new website with a blog then you probably don’t have much time (because you are busy) or motivation (because you don’t yet see how your business can benefit from blogging) to write. What to do? I recall an excellent indirect teaching on this from a lesson with my Yoga teacher.
My teacher sometimes chooses a student to demonstrate something about the teachings of the lesson. For a demonstrating student this is usually a welcome opportunity to receive personal attention and teaching from our teacher. This is exactly what happened on this occassion – when the demonstration was over my teacher made a few suggestions to the student regarding his personal practice. The suggestions included adding an evening practice, to which the student replied that he needed to “find time” for an additional practice. My teacher replied saying that one can never find time, one has to make time.
I believe that teaching holds true for anything we want to do in life. There never seems to be time. We have to make time for the things we want to do. Usually that means having to give up something to make time for something new.
If you’ve invested in a website with a blog you HAVE to MAKE time for it. In the first days and weeks you will also be forming habits – and habits are hard to change then they are to create. If you fall into a habit of putting off writing for when “you have time” – you will have two obstacles to overcome – the writing itself and the habit of putting it off – it’s a loop that can weigh you down.
Without dynamic content your website is obsolete and can work against you. When you’re not writing, writing seems like a difficult task. Choose a super-easy pace of writing – like once a week. MAKE TIME to write a small post (if it helps you choose a specific day and time to do your writing) – two or three paragraphs with maybe one image will do the trick.
Form a writing habit that will support you and your business. It’s not as difficult as it seems and in the mid-to-long term it will be more valuable then many of the endless day-to-day tasks of running your business that are keeping you from it.