Content is more Valuable then SEO

I’ve said it to everyone I’ve worked with and everyone who has even considering working with me. You shouldn’t be concerned about SEO – WordPress does that for you. You should be focused on content. You can have the best technically configured SEO optimized website but that’s not what people are looking for and not what Google is looking for. You can have good content in a technically poor site and Google will make an effort to compensate for the technicalities, to recognize your content and to deliver to people who may benefit from it.

Here it is directly from Google:

If you contact me and ask me about SEO I am most likely to reply by asking about your writing.

2 Comments

  1. Posted February 10, 2012 at 2:28 am | Permalink

    I believe that both need to go hand in hand – quality content without SEO isn't gonna make it and stay at the top, so finding the balance is very important for SEO.

    • iamronen
      Posted February 10, 2012 at 5:58 am | Permalink

      What do you mean by finding a balance? In my mind if you are using WordPress with a proper theme and an SEO plugin then you are good to go and need to do nothing else.

      However … I stand by the title of the post Content is more valuable then SEO. No amount of SEO is going to "make it stay at the top". Good content that gets linked to a lot and people that keep choosing it over and over in the search results … that has a better chance of doing that.

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