Category Archives: Business Online
Don’t “Utilize” Social Media – Participate
It isn't uncommon for businesses to want to utilize social media as a marketing tool. But as a business you need to realize that people aren't likely to want to socialize with you - so it's up to you to do the socializing. But be warned, if you "socialize" with the intent of marketing - that really isn't socializing and people will spot you and call you out very quickly.
Make Time for Writing
If you are running a business then you are probably busy - very busy. If you've added to your business a new website with a blog then you probably don't have much time (because you are busy) or motivation (because you don't yet see how your business can benefit from blogging) to write. What to do?
Blog for Yourself
Though publishing online is relatively easy to do (thanks to WordPress, affordable Linux-based hosting, search engine traffic, etc.) - reaching people remains a formidable challenge. Attempting to satisfy the craving for "reach" is a slippery slope that can quickly lead away from flowing, honest & purpose-filled writing to burdensome, superficial & manipulative writing.
Panel Discussion: Blogging for Your Business
An informative panel discussion from a recent WordCamp was recently published on WordPress.TV. Highlights from the discussion: be found online, direct contact with audiences, answer questions, share your passions, connect, be genuine.
Blogs are Good for Business
The fact is that web sites with a blog received 55% more visitors, 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Can you really afford to miss this opportunity?
A Business Lesson: Not Blogging